Campaign Toolkit

Resources for Women Candidates (available online)

  • League of Women Voters of SLO County – Election monitoring and mentoring.
  • She Should Run – Self-paced modules and Facebook forum to share stories and engage in a supportive community; free and open access.
  • Vote Run Lead – In-person and online, has a “Run as You Are” program to help women leverage their strengths for running; free and open access online.
  • Emerge – Trains Democratic women candidates; application process and cost.
  • Emily’s List – Funds women candidates for state and national offices.
  • She’s Running Podcast – By Emily Jackson: “She’s Running talks to women who are running for office about what inspired them to take the leap, the process of running for office, and the challenges they’ve been facing.” Free.
  • Run for Something – Recruiting & supporting young people running for office.
  • Running for Public Office – SLO County’s Info Guide (not only for women)

Three Key Personal Ingredients:

  1. Desire to make a positive change in your community
  2. Commitment to run a winning campaign
  3. Perseverance and ability to withstand headwinds and challenges

Tool Punch List:

  1. SLO County Clerk Elections Division candidate packet for detailed instructions
  2. Form 410 from Secretary of State’s Office to secure Campaign ID number
  3. Bank account with Campaign ID number
  4. Treasurer trusted to handle money and relevant FPPC filings
  5. Calendar with key dates and deadlines (see below)
  6. Resources specifically for women interested in running (see below)
  7. Positive attitude

Must-Do Items:

  1. Check your personal voter registration status – be certain it accurately reflects your current party affiliation, spelling of your name, home address, etc.
  2. Check the qualifications and duties of the office you are seeking.
  3. Enlist friends/family to help secure signatures for your filing papers.
  4. Meet all the deadlines – see “Election Timeline” below.
  5. Make sure you file on time and submit the appropriate filing fee.

If you’re running for a non-partisan office, you may include a Candidate Statement of Qualifications, which is included in the Sample Ballot Booklet sent to every registered voter in the county. The Candidate Statement is an extra cost, but it will serve you well as a lot of people rely on the booklet, especially for minor offices. However, it is optional and not a requirement for filing.




Candidate Information Manual

Setting Candidate Appointment

NOTE: With the practice of social distancing and reducing public exposure required due to the Coronavirus Pandemic, candidates who walk into the office without an appointment may be turned away and required to call the department and receive their documents via email.

Prospective candidates must schedule a nomination appointment during the nomination period.

In order to make candidate appointments efficient for everyone, candidates MUST call the office at 805-781-5228 ahead of time to answer the following questions: Candidates will then be emailed a packet of forms to be completed and presented at their first appointment.

  1. District Name*
  2. Office Sought*
  3. Name as Registered
  4. Residence Address
  5. Mailing Address
  6. Confidential Phone #
  7. Daytime Phone #
  8. Evening Phone #
  9. Fax #
  10. Email
  11. Website
  12. Name to Appear on Ballot
  13. Ballot Designation
*Candidate for Non-Partisan office need to provide evidence of meeting the qualifications for the office being applied for.
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